The Channel, Created with Support from Little Dot Studios, will Expand the Dr. Seuss IP’s Presence Within the Digital Landscape and Offer Engaging New Content to Families and Educators.
Dr. Seuss Enterprises has partnered with award-winning content studio and digital media network Little Dot Studios, to expand the Dr. Seuss IP within the digital landscape and specifically establish Dr. Seuss as a premier YouTube destination. Dr. Seuss Enterprises is building the presence of the beloved IP on YouTube and other digital platforms with the goal of meeting families and educators at destinations where they are discovering and consuming new content online.
The new channel already has a full slate of always-on original programming produced by Little Dot Studios, including read-alongs as part of the Dr. Seuss Storytime series and fun phonics games such as Learn to Read with Dr. Seuss Babies, which also marks the very first launch from the recently announced Dr. Seuss Babies brand. The Lorax’s Nature Club and The Cat in The Hat’s Quirky Quiz formats will explore the world around us, while the drawing series Draw Your Dream Pet will celebrate creativity and imagination. The channel will also feature Spanish-language content for bilingual and Spanish-speaking households. With new episodes rolling out regularly on the channel, there will always be something fun and enriching for families to tune into.
Susan Brandt, President and CEO at Dr. Seuss Enterprises, said, “YouTube is such an important entertainment destination for families. Parents trust Dr. Seuss to deliver high-quality, educational, and entertaining content. The Dr. Seuss YouTube channel will bring our trusted and beloved characters to life in fun and unexpected ways. We expect our channel will be a go to resource for parents and teachers looking for content they can confidently share with the children in their care.”
To support the read-alongs, Little Dot Studios will also implement an ongoing organic channel management strategy, complemented by targeted paid media efforts.
Holly Graham, Chief Commercial Officer at Little Dot Studios, said, “Our unique understanding of YouTube content paired with the rich heritage and love of the Dr. Seuss brand will ensure the creation of an engaging, always-on hub. Dr. Seuss characters are already so beloved and we are confident that audiences are going to relish viewing their favourite characters in new and interesting ways.”
Little Dot Studios has collaborated with Electric Studios, part of Electric Theatre Collective, which provided the animation throughout the project.
Little Dot Studios is an All3Media company. Check out Kidscreen's original article here.