News and Views - Focus +

Innovative British Red Cross TV campaign sets the stage for bold, new engagement strategy

Little Dot Studios — Fri, 10 Oct 2025 11:00:12 GMT

Little Dot Studios Expands Partnership with BIG Media for Hit Paranormal Franchise 'Most Haunted'

Little Dot Studios — Fri, 10 Oct 2025 10:54:36 GMT

WING Guides Viewers Through Life’s Stages in Latest Moneybox TV Campaign

Little Dot Studios — Wed, 17 Sep 2025 23:00:00 GMT

Erik Jordan Joins Little Dot Studios as VP, Content Strategy, U.S.

Little Dot Studios — Sun, 14 Sep 2025 23:00:00 GMT

The British Red Cross Partners with Little Dot Studios for New Digital-First ‘Closer to Home’ Campaign

Little Dot Studios — Sun, 31 Aug 2025 23:00:00 GMT

Hidden Pigeon Company Partners with Little Dot Studios to Expand Digital Presence on YouTube

Little Dot Studios — Tue, 05 Aug 2025 14:00:00 GMT

Hidden Pigeon Company (HPC), the company co-founded by #1 New York Times bestselling children’s book author and illustrator Mo Willems along with RedBird Capital Partners and Stampede Ventures, has partnered with award-winning content studio and digital media network, Little Dot Studios (part of All3Media), to expand its presence on YouTube. As part of the agreement, the Little Dot Studios U.S. team will provide strategic and channel management services aimed at optimising and growing the existing Mo Willems Workshop YouTube channel. Kicking off the new alliance is a Back-to-School Global Takeover on the YouTube Kids home page, which is now live and runs through August 14.

“Having a strategic, global digital strategy that aligns with our franchise growth plans is critical to the rapid development of our IP and Little Dot Studios is the perfect partner to help us reach, engage, and win over even more fans on YouTube,” said Karen K. Miller, President & CEO, HPC. “We’re delighted to be working with their very talented team, who will help us manage the channel so that our content is presented in the most fun and entertaining way for kids, educators, and families.”

“Mo Willems’s characters have a unique way of connecting with both kids and grown-ups – they’re funny, thoughtful, and completely unforgettable,” said Ben Arnold, SVP, Commercial Operations at Little Dot Studios U.S. “Our goal is to help Hidden Pigeon Company share that magic with even more families online, and build a space where those stories can really come to life.”

Little Dot Studios will work to enhance awareness and engagement on YouTube for HPC’s beloved characters, including The Pigeon and Elephant & Piggie, which have captured the imaginations of children and families worldwide with their heart and humour.

First up is YouTube’s large-scale Back to School Global Takeover, with the Mo Willems Workshop YouTube channel prominently featured on the home page of the YouTube Kids app. The full-scale promotion includes a specially curated back-to-school playlist with nine videos – from The Pigeon, Elephant & Piggie, and Knuffle Bunny, among other well-loved characters, to Mo Willems himself, and more. The videos, which include Read Alouds and animated versions of Willems’s bestselling books, are aimed at supporting reading skills and social-emotional development, helping kids and families prepare for the new school year.

The takeover also marks the launch of localized videos for the Mo Willems Workshop YouTube channel, translated and dubbed for global markets with a read-along of Willems’s bestselling book, The Pigeon Has to Go to School!. The title has been translated into seven languages (Italian, French, German, Japanese, Korean, Latin, and Castilian Spanish).
In addition, the back-to-school playlist includes new videos from the recently-launched Mo Willems Workshop YouTube reading series, The Pigeon & Mo Read-a-LOUD!!, with The Pigeon puppet and Willems reading and playing along with some of the author’s books. It also includes the channel premiere of animated shorts based on Willems's literary works spanning the last 20 years.

Hidden Pigeon Company is the latest children’s brand to join Little Dot Studios’ growing entertainment roster and will become part of the company’s global network of over 1,000 social channels, which collectively generate more than 11 billion organic views each month.

Little Dot Studios acquires a combined 500 hours of content from Shoreline Entertainment and The Asylum

Little Dot Studios — Wed, 30 Jul 2025 23:00:00 GMT

Little Dot Studios, a multi-platform production company, social media agency, and digital media network, has acquired a combined 500 hours of content from international distributors Shoreline Entertainment and The Asylum, for its digital network of over 135 channels, as well as 6 FAST channels.

Little Dot Studios (an All3Media company) has licensed 200 hours of music documentaries from Shoreline Entertainment to tap into its digital community of passionate music fans. The collection features deep-dive documentaries into the careers of global icons, including AC/DC, Black Sabbath, Deep Purple, David Bowie, Nirvana, Pink Floyd, Queen, Elvis Presley, and many more. These titles will be published on Amplified, part of Little Dot Channels.

The remaining 300 hours come from The Asylum, renowned for its scripted output, which have become international cult classics such as Sharknado and War of the Worlds. This slate will bolster Little Dot Studios’ scripted YouTube offering, with content scheduled to roll out across the network in Q3 and Q4 2025, on channels such as Absolute Sci-Fi. Titles include 2-Headed Shark Attack, starring Brooke Hogan and Carmen Electra, Mega Shark vs Giant Octopus with Debbie Gibson, and Sharknado: Heart of Sharkness.

This strategic dual acquisition is part of Little Dot Studios’ ongoing mission to broaden its genre offering and scale its global content partnerships, unlocking fresh opportunities for monetisation and audience growth across entertainment verticals from music documentaries to cult-classic fiction, further strengthening its position as a leading provider of diverse digital content.

Madison Clarke, Executive Assistant to the CEO, Shoreline Entertainment, said: "We are thrilled to expand our relationship with Little Dot Studios, a recognised leader in the YouTube space. I especially enjoyed working with Darren Asamoa, whose straightforward approach, laced with just the right amount of humour broke up my otherwise mundane day. I look forward to working with Darren and Little Dot Studios on the next deal!"

David Rimawi, Partner, The Asylum, added: “YouTube’s importance to film and TV distribution has never been greater and Little Dot Studios has been leading the charge since the beginning. We’re more than enthusiastic about our new partnership with Little Dot, its innovative team and global media network.”

Connie Hodson, Director of Content Acquisitions & Partnerships, Little Dot Studios, added: “These are brilliant additions to our ever-growing content offering. The music titles from Shoreline celebrate some of the most iconic artists of all time, while The Asylum’s films tap into loyal fan bases and long-standing cult appeal. The scale and variety of these titles are a perfect match for our channel portfolio and genre expansion goals, as we continue to deliver engaging, high-performing content to global digital audiences.”

This news follows on from the recent US premieres of highly anticipated documentaries Diddy: In Plain Sight and Leaving Neverland 2: Surviving Michael Jackson on Little Dot Channels. Little Dot Studios’ digital media network is the UK’s second-largest streamer by catalogue size* and is home to over 135+ actively managed digital broadcast channels, as well as six FAST channels. Licensing over 21000 hours of hand-picked long-form scripted and non-scripted content from distributors, including All3Media International, Blue Ant Media, Off The Fence, Big Media, Cineflix, Fifth Season and Abacus Media Rights, to name a few, the network is watched by over 45 million subscribers and reaches over 125 million unique viewers every month.

Steph Fernandes Joins Little Dot Studios as Head of Social Creative, Entertainment

Little Dot Studios — Tue, 29 Jul 2025 23:00:00 GMT

Multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), has appointed Steph Fernandes as its new Head of Social Creative, Entertainment.

Reporting into James Loveridge, Co-Managing Director - Agency, Steph will shape best-in-class social work for Little Dot Studios’ entertainment clients (including Netflix UK, NBCUniversal, Prime Video UK and Warner Bros. Discovery), steering social storytelling from tentpole campaigns to always-on content that is insight-driven, platform-specific, and culturally resonant.

Steph brings a decade of experience in building brand worlds and shaping culturally impactful campaigns. She joins Little Dot Studios following a successful stint at NOW TV, where she was the Social, Influencer & Creative Lead. During her time at NOW TV, she scaled the brand’s TikTok channel, delivered viral content, and led standout social campaigns for world-renowned titles such as House of the Dragon, The White Lotus, and The Penguin. Prior to this, she was a creative and social consultant, partnering with major brands including AirAsia and Crocs EMEA.

James Loveridge, Co-Managing Director - Agency, Little Dot Studios, said: “Steph’s ability to build social-first brand worlds and deliver viral, culturally resonant content is exactly the kind of talent that will drive our newly united agency forward. As we continue to integrate our specialist teams, her role is critical in ensuring our entertainment clients receive innovative and effective creative strategies. Her impressive background and achievements demonstrate a deep understanding of how to turn platform-native ideas into tangible results, which is central to our ambition to deliver industry-leading work. It’s great to have her on board.”

Steph Fernandes added: “I'm incredibly excited to be joining Little Dot Studios. I was really drawn to their digital-first approach and the opportunity to work across world-class entertainment brands. I can't wait to start building on their success and crafting campaigns that create genuine connections with audiences.”

Steph’s appointment follows a period of significant growth for Little Dot Studios’ agency business, which recently saw the promotion of James Loveridge and Robbie Spargo to Co-Managing Directors - Agency. The newly united division serves hundreds of world-leading clients, and manages 1000+ channels across YouTube and other social platforms, generating over 11.2 billion organic views per month.

WING Unveils New Leadership Team Following Unprecedented Year of Growth and Creative Innovation

Little Dot Studios — Thu, 17 Jul 2025 07:41:57 GMT

WING, Little Dot Studios' award-winning specialist sport and branded content production agency, has today announced the completion of its leadership team. The announcement marks a major milestone for the agency, following a year defined by bold creative delivery, commercial success and industry recognition.

At the helm are Founder and Executive Creative Director Will Ingham and Chief Operating Officer Tessa Ingham, who together have cultivated a culture defined by ambition, agility and collaboration. They are now joined by a fully rounded senior leadership team, as Molly Brooks steps into the role of Head of Production, following the earlier promotions of Damien Reeves to Creative Director and Owen Cox to Executive Producer in 2024.

Brooks’ promotion recognises her expansive production expertise, having delivered a wide slate of high-profile projects including the Rio 2016 Olympic Torch Relay, Jaguar – Show Your Edge, FIFA World Cup 2022: We Are Ready, Accelerating Change with UNICEF - Take A Breath featuring Tom Hiddleston, and Mercedes-AMG Race Previews 2025.

This announcement follows an extraordinary 12 months for WING, with major wins including the highly coveted 2025 Campaign Brand Film Awards, where the agency was named Agency of the Year, Production Company of the Year, and awarded Best Director (Will Ingham) for the Find Your Better campaign for TeamViewer. The agency also received a High Commendation for Best Editing. The accolades reflect WING’s signature approach: lean, sharp and built to scale, delivering culturally resonant work for clients including Mercedes-AMG Petronas F1, Google, UNICEF, McLaren, Vodafone and TAG Heuer.

“We’ve always said we’re just getting started, and this new leadership team proves it,” said Will Ingham, Founder and ECD of WING. “What’s so exciting is that this only scratches the surface. These are just the projects we’re allowed to talk about. Imagine the ones we can’t. With this exceptional team, we’re not just raising the bar, we’re setting it and we’re pushing ourselves to continually challenge the norm and redefine the power of short-form branded storytelling.”

The announcement coincides with Will Ingham’s recent recognition as one of Campaign’s 40 Over 40, further cementing WING’s position as one of the UK’s most formidable creative forces.

From live-streaming a 4K holographic coaching session with Emma Raducanu across continents for Vodafone, to executing 35 motion-controlled passes with Sir Lewis Hamilton in just two and a half hours for TeamViewer’s Find Your Better, to building a custom half-pipe between two London buses for TAG Heuer’s Double Decked with Sky Brown, to orchestrating an 8,000-mile autograph handover for the British & Irish Lions, and delivering a powerful piece on the importance of clean air with Tom Hiddleston for Formula E x UNICEF’s Take A Breath, WING continues to redefine the possibilities of short-form storytelling — bold, brilliant, and always on time. This next chapter, led by a strengthened leadership team, isn’t just about upholding that standard - it’s about raising it.

WING was acquired by multi-platform production company, social media agency, and digital media network, Little Dot Studios (an All3Media company), in 2020.

Little Dot Studios Expands Partnership with New Dominion Pictures to Launch the Official FBI Files Deutschland Podcast

Little Dot Studios — Mon, 14 Jul 2025 23:00:00 GMT

New weekly series in German-language, hosted by Stephan Bultmann, brings the iconic true-crime series to podcast platforms for the first time.

Little Dot Studios, a multi-platform production company, social media agency, and digital media network, has expanded its partnership with New Dominion Pictures to launch the official FBI Files Deutschland podcast. Launching today, the new weekly German-language series is hosted by renowned voice-over artist and TV host Stephan Bultmann and is produced by the Little Dot Studios team based in Germany.

Little Dot Studios (an All3Media company) has a long-standing relationship with New Dominion Pictures, providing everything from full channel management to paid media and digital copyright management for the official The FBI Files and The FBI Files Deutschland YouTube channels, which have cultivated a highly engaged community of true-crime fans. They also license The FBI Files across their global network on the Real Crime FAST channel in English, Spanish, French, and German and on the Real Crime YouTube channel, which is part of Little Dot Channels and has 1.96 million subscribers.

The partnership expansion will see the Little Dot Studios Germany team adapt cases from the classic U.S. series specifically for a German-speaking audience, bringing the show's signature deep-dives into forensic science and criminal investigation to a new audio format. Hosted by Stephan Bultmann, a long-time fan of the original show, the podcast will delve into gripping investigations that made The FBI Files a global success. The series will be available on all major podcast platforms, with new episodes released every Monday.

Nils Franck, Managing Director, Little Dot Studios Germany, said: “The success of The FBI Files Deutschland across YouTube, Waipu and Joyn has shown us there is a significant and dedicated audience for this content in Germany. With true crime being one of the most popular podcast genres in the German-speaking territories, creating a podcast was the logical next step. In Stephan Bultmann, we have found the perfect host to bring these classic stories to life for both existing fans and new listeners in an audio format, as we look to reach a larger audience.”

Kristen Eppley, Executive Vice President of Distribution, said: “For decades, The FBI Files has been a cornerstone of the true-crime genre, and we are thrilled to expand our successful partnership with Little Dot Studios to bring these iconic stories to a new medium. Their expertise in building dedicated fan communities makes them the perfect partner to launch the official FBI Files Deutschland podcast, and we are excited to offer our loyal audience in Germany a new, immersive way to experience these classic cases.”

The launch of FBI Files Deutschland is the latest addition to Little Dot Studios’ growing slate of podcasts. The multi-platform production company, social media agency, and digital media network partners with leading broadcasters, sports federations, and brands to produce, distribute and monetise podcasts, leveraging its expertise in building dedicated fandom around world-class digital-first content. Little Dot Studio also owns broadcaster Dan Snow’s History Hit owned and operated podcast network and SVOD service, which publishes eight hugely successful podcast series.