WING, Little Dot Studios’ award-winning branded content production agency, has created the latest TV campaign for Moneybox, the award-winning wealth management platform, as part of a through-the-line campaign to launch its brand refresh, which launches today.
Premiering on Saturday, 20th September, during ITV’s primetime show Win, Win, the new advertising campaign brings the company’s evolved mission to life by showcasing Moneybox and its suite of products and services as the means to help people get more out of life. The adverts use warm, relatable humour to connect with Moneybox’s broad customer base.
The TV campaign includes a hero brand film along with three additional spots. The brand film unfolds in a single, continuous camera shot, following a day in the life of a Moneybox customer—from breakfast with their partner, through a busy workday, to an evening socialising with friends—showing how Moneybox helps them stay on track with their financial goals. The three additional adverts showcase the diverse ways that Moneybox helps people get more out of life, from saving for a first home to investing in more personal time.
The ad campaign was written, shot and delivered by WING and captured in three days, using their hyper-agile in-house team.
Hannah Allen, Head of Brand and Creative at Moneybox, commented; “We were looking for a creative partner to help us bring our new brand platform to the world, heroing the different ways that Moneybox helps people get more out of life. During the pitch process, we were drawn to WING’s focus on high production quality and their proposed single fluid camera shot to capture our brand ad, following our protagonist through her day. Their agile approach allowed us to work in a truly collaborative way from start to finish.
The refreshed brand identity and mission expands on Moneybox’s founding vision that building wealth should be possible for everyone and is underpinned by the belief that wealth is not about the money, it’s about what money makes possible - freedom, possibility, opportunities and peace of mind.
We're delighted to launch this campaign alongside our new mission, to give everyone the means to get more out of life.”
Will Ingham, Founder and Chief Creative Officer at WING added; “The key focus was to showcase the brand's varied offer and portability of the app in a relatable way, whilst bringing premium quality and high production value. The creative celebrates the milestone moments in life, with ease, empathy and emotion.”
Will added, “Our ads ensured the look, lighting and production of the campaign amplified the suite of creative assets from the Moneybox brand refresh. We’re proud to have partnered with a forward-thinking brand whose dynamic vision continues to set new standards for excellence.”
Check out Marketing Beat's coverage of the press release here.