The British Red Cross Partners with Little Dot Studios for New Digital-First ‘Closer to Home’ Campaign

London, 1st September 2025: The British Red Cross has partnered with multi-platform production company, social media agency and digital media network, Little Dot Studios (an All3Media company), to produce a new original digital content series, ‘Closer to Home’. 

The new three-part series captures the authentic reactions of a diverse mix of real people as they watch powerful crisis stories unravel onscreen. The ‘Closer to Home’ campaign aims to address the challenge of audience desensitisation to crisis headlines. The three 30-second films will premiere across YouTube today, with supporting assets created for the British Red Cross’s global and regional Instagram and TikTok channels.

Each of the three hero films will focus on a specific crisis, such as an earthquake, flood, or conflict, highlighting an individual’s personal story to bring the reality of the situation closer to home for the viewer.

The ‘Closer to Home’ campaign builds upon the British Red Cross’s wider ‘Here for Humanity’ platform, providing a focused, digital-first execution of the charity’s core message.

Valentina Nunes, Head of Brand Engagement and Marketing, the British Red Cross, said: “Our volunteers are at the heart of our response in 191 countries around the world – providing hope in the hardest times. This new set of creatives by Litte Dot Studios highlights the power of humanity when it’s needed most. A reminder that the British Red Cross will always be here for humanity, before, during and after crisis.”   

Hal Arnold, Director of Production, Little Dot Studios, added: “In a world saturated with headlines, the challenge is to make people feel the story, not just see it. Our ‘Closer to Home’ concept is built on a simple human truth: real emotions are contagious. By using a digital-first reaction format, we can create a powerful, empathetic connection that shows not just the crisis, but the humanity at the heart of it.”

Little Dot Studios has produced content supporting the social impact initiatives of various clients, including CNBC, Bloomberg, UNGA, Yale Climate Connections, DAVOS, and WEF.