Company News

History Hit Appoints Bill Locke as Head of Original Programming


London, 11 January 2022: History Hit, the fast-growing SVOD and content platform acquired by award-winning Little Dot Studios in 2020, has appointed Bill Locke as Head of Original Programming.

In this newly created position, Bill will report directly to History Hit co-Founder and Creative Director, Dan Snow, and will be responsible for overseeing development and executive producing the delivery of series and singles as the company increases its investment in original programming to more than 60 hours per year. 

Bill joins History Hit after 20-years at All3Media sister company Lion TV, most recently as Director of Specialist Factual. He brings with him a wealth of knowledge and experience working on history, science, archaeology, arts and documentaries for broadcasters worldwide. In recent years Bill has made films for BBC, C4, ITV, C5, Sky, ARTE, France Television, History Channel, National Geographic, Smithsonian, PBS and TRT (Turkey).

Dan Snow, co-Founder and Creative Director of History Hit, said: “When we began the search for a new Head of Original Programming, we could only have dreamed that we would find someone of Bill’s calibre and passion to join the team. With his rich background steeped in traditional broadcast, we have no doubt that he will be able to take our output to another level - deepening our relationship with our loyal history fans but also engaging and converting new digital audiences through the power of quality storytelling.” 

Bill Locke added: “I’m really looking forward to taking on a fascinating new challenge at History Hit, where I’ll be able to pursue two of my greatest passions: history and film-making.  These are exciting times for a specialist streamer like History Hit to make a powerful impact on an enthusiastic and hungry audience who, like me, are fascinated by history.  I’m really looking forward to working with Dan Snow and the team to help make History Hit even more successful."

Bill Locke-1

This news follows on from the promotion of James Carson to Managing Director, effective from the beginning of this year, as well as the recently announced History Hit and Little Dot Studios media partnership on the search for the wreck of Shackleton’s Endurance. Endurance 2022 is a new expedition, setting off next month, to find, film, and document one of the last great lost shipwrecks of history - Sir Ernest Shackleton's Endurance. Short-form content will be distributed to millions of subscribers across History Hit TV,, and History Hit's podcast network and social channels, together with Little Dot Studios’ network of owned and operated digital and social media accounts.

History Hit is part of Little Dot Studios, the award-winning digital content agency and media network, and an All3Media group company. Little Dot Studios' digital history brands form part of an integrated network offering. They include Timeline, Real Royalty, Odyssey, War Stories and Absolute History, generating millions of organic video views a day globally across OTT and social video platforms including Samsung, Roku, TikTok and Instagram, with Timeline amassing three million subscribers on YouTube alone. Output includes original, licensed and brand-funded long-form content, with ad sales led by Little Dot Studios' media team.