Little Dot Studios has been appointed to expand the digital and social media footprint of Goodwood under its sports-specialist label, Little Dot Sport. The contract will see Little Dot Sport deliver comprehensive year-round social media management services across major platforms, including YouTube, Facebook, Instagram, X and TikTok. The agency’s remit spans end-to-end delivery, including overarching strategy, publishing, content creation, monetisation and advanced audience insights.
The partnership comes at a significant moment of growth for Goodwood, the renowned West Sussex estate which hosts some of the world's most celebrated motorsport and cultural events. Working closely with the Goodwood team, Little Dot Sport will focus on growing audiences, deepening engagement and creating new commercial opportunities across flagship brands including Festival of Speed presented by Mastercard, Goodwood Revival presented by Dunlop, Goodwoof and Members' Meeting presented by Audrain Motorsport.
Following a competitive public tender process earlier this year, Little Dot Sport was selected to develop a data-led social strategy designed to deepen audience engagement and attract new fans. Bringing together specialist expertise across sport, motorsport and entertainment with industry-leading YouTube capabilities, Little Dot Sport will create platform-specific, social-first content informed by audience insights to support Goodwood's wider brand and commercial objectives.
The Little Dot Sport team has already begun developing creative plans and audience strategies ahead of Festival of Speed, which takes place Thursday 9 – Sunday 12 July.
Hannah Corkish, Director of Group Marketing & PR at Goodwood, said: “At its heart, Goodwood has always been about creating moments that people genuinely care about and want to be part of. As we continue to grow our audience beyond our events, it’s important that we do so in a way that feels authentic to who we are, while capturing that same magic year-round across our digital channels. Little Dot Sport’s expertise will help us bring the energy, storytelling and heritage of Goodwood to life for both existing fans and new global audiences in more dynamic and compelling ways. We’re excited to work together to deepen those connections and unlock the full commercial potential across every platform.”
Robbie Spargo, Managing Director of Little Dot Sport, said: “Goodwood sits at the heart of British motorsport’s cultural heritage, delivering world-class content, events and entertainment. The opportunity to shape how this iconic institution shows up year-round across digital platforms is a dream brief for Little Dot Sport. We're incredibly proud to have been selected through a competitive process and look forward to combining data-led strategy, audience insight and creative storytelling to help Goodwood continue expanding its digital presence and engaging new generations of fans.”
The partnership reflects the growing role social media and digital content play in helping premium event brands build year-round relationships with audiences, extending engagement beyond live events while creating new opportunities for growth and monetisation.