Digital content agency and media network Little Dot Studios has appointed Tim Beecroft as its new sales director ANZ.
Reporting to Emma Gronow, head of sales ANZ, Beecroft will be responsible for revenue and opportunity development; delivering strategic plans to define, analyse and grow investment, together with fostering the right campaign partnerships for clients. This appointment marks Little Dot Studios Australia’s next senior hire as it looks to scale up the agency’s ad sales offering and drive its YouTube-led digital advertising sales business forward.
Additionally, this role will focus on trade engagement and business planning, and nurturing relationships with media agencies, trading desks, and brands.
Beecroft brings over a decade of media agency sales experience, most recently at News Corp in its Key Account Team, executing integrated print and digital campaigns. Prior to this, Beecroft worked in Seven West Media’s sports sales team and was a senior sales team member within the OOH sector.
Emma Gronow, head of sales ANZ said: “Tim’s diverse background brings an excellent understanding of the Australian media market to Little Dot Studios. He’s proven to deliver creative and bespoke media campaigns that meet clients objectives and we’re really excited to welcome Tim to the team. As we grow our ANZ division, Tim’s client management, leadership skills and business development are set to complement the team and we’re looking forward to seeing how Tim evolves our paid media proposition for both existing and new clients.”
Tim Beecroft added: “With experience across most major media channels, I’m excited to be working with Emma and Little Dot Studios to add another chapter to what has been a wonderful journey in media. Now is the perfect time to join the Little Dot Studios team to drive growth across the largest broadcast network on YouTube, by delivering brand safe, data-driven video solutions in the Australian market”.
This article was originally written for Mediaweek, and can be found here.