Little Dot Studios Launches ChIP: A Proprietary Intelligence Platform Powering Next-Generation YouTube Growth

Little Dot Studios has launched Channel Intelligence Partner (ChIP), its proprietary intelligence platform designed to deliver deeper optimisation, faster insights, and stronger strategic decision-making across YouTube. 

ChIP was built to support the growth and operation of more than 800 of the world’s leading entertainment, sports and consumer brand YouTube channels, which are managed by Little Dot Studios and collectively garner over 6.5 billion organic views per month. The ChIP platform was conceived to provide actionable and in-depth insights layered over YouTube’s own analytics, to enable the Little Dot teams to maximise the performance of both its partner and its 135 owned and operated channels. The result is a single, powerful proprietary platform built specifically for the optimisation of digital publishing and audience engagement, powered by billions of data points that ChIP consolidates, interprets and translates into real action.
ChIP brings together a suite of tools that allow Little Dot Studios’ global teams to identify opportunities and enhance performance quickly and at scale, surfacing insights far beyond the limits of native YouTube analytics and built to support Little Dot’s YouTube professionals operate deeper in the nuance of platform performance. 

Key capabilities include:

• Channel Health Check: Data-driven diagnostics providing detailed assessments of any channel’s performance, including setup, content structure and optimisation practices.
• Benchmarker: Analysis tools comparing video-level performance to channel benchmark averages, enabling early-warning detection of underperforming content, guiding solutions to deliver scaled improvements.
• Viewer Flow Diagrams: Visualising direct correlations between video length, watch time, engagement and bottom-line revenue, and identifying the best content mix for each channel to maximise audience retention and revenues.
• Cadence Check: Helps define the ideal upload frequency for each channel. Enables sustainable, long-term, growth while preventing viewing cannibalisation and increasing fan engagement.
• Channel Data Download: A workflow-transforming tool enabling bulk analysis and multi-channel refinement strategies, saving hundreds of analyst hours.
• Livestream Monitor: Dedicated dashboards instantly track channels’ livestream functionality, ensuring issues are caught and resolved quickly.
• Demonetisation Alerts: Automated video-level detection of monetisation changes, allowing immediate revenue-saving intervention on both new and legacy content, mitigating sudden algorithmic impacts.

Wayne Davison, Chief Revenue Officer, Little Dot Studios, said: “ChIP is a significant advancement for Little Dot Studios. This platform was built by YouTube experts for YouTube experts, giving our teams, and by extension our partners, a unique advantage in understanding, growing, and optimising those YouTube channels that are home to some of the most popular content ever produced. With YouTube’s algorithms consistently moving the goalposts, it's crucial to have real-time intelligence that really gets into the weeds and enables us to adapt quickly. ChIP remains an internal system, and its impact on the results we deliver for partners is already clear.”

Graham Swallow, Director of Data, Tech & Product at Little Dot Studios, added: “We built ChIP because the tools available in the market simply weren’t designed for the scale or depth of YouTube strategy we deliver. This platform centralises everything from fine-tuning signals to revenue-impacting alerts, enabling insights that were previously too complex or too time-consuming to uncover. By keeping ChIP internal, we ensure our clients benefit uniquely from technology that no one else has - a system built by world-leading YouTube experts, tailored for established channels with deep content libraries and ambitious growth objectives."

Developed by the company’s in-house data, tech and product teams, ChIP supercharges the work done on behalf of clients, giving them a meaningful competitive edge across their content and channels, turning both big-picture strategic recommendations and micro-optimisations into measurable audience impact, revenue gains and subscriber growth.