Little Dot Studios has produced a new cross-channel campaign for automotive technology company Carly, starring TV presenter and automotive creator Richard Hammond as brand ambassador.
As the production partner on the project, Little Dot Studios, part of the media and entertainment group, Banijay Entertainment, led the end-to-end creative execution. The agency delivered a flagship television commercial starring Hammond, alongside ten tailored short-form video assets and a comprehensive suite of stills photography. The campaign highlights the Carly app’s ability to deliver accessible, user-friendly vehicle diagnostics, maintenance and repair technology directly to car owners.
Designed for multi-channel distribution, the production assets ensure visual consistency across both traditional broadcast television and social platforms. This UK focus builds on the success of Carly’s recent German TV campaign, which was produced by Little Dot Studios Germany and starred automotive presenter Matthias Malmedie. Having collaborated with Carly since 2024, Little Dot Studios is now driving the brand's growth by scaling its marketing strategy into the UK market.
Dali Ati, Head of Internationalisation at Carly, said: “Partnering with Richard Hammond gives us a direct connection to UK car owners who want greater transparency and control over their vehicle’s health. Following the success of our campaign in Germany, working with Little Dot Studios to bring it to the UK allows us to deliver our message across both broadcast and social. Working with Richard helps us demonstrate how accessible and powerful Carly’s technology can be for everyday drivers.”
Hal Arnold, Director of Production at Little Dot Studios, said: “We see this collaboration as more than just a brand ambassador campaign. Together with Carly and Richard Hammond, we’ve created a multi-platform strategy that brings together motoring with modern technology and Richard’s position as a leading figurehead in the automotive industry to highlight Carly’s relevance to today’s car owners. Using our digital expertise and knowledge of social-first creativity to tap into automotive culture, we hope this campaign delivers long-term value for Carly and UK drivers alike.”
