When the European League of Football touches down in Europe for the first time on 19 June 2021, Little Dot Studios Germany will support the league's channel management on YouTube with a remit to develop and expand its reach.
Little Dot Studios is already a key player and hugely successful in channel management internationally, working with Serie A, The Football Association and FIA for Formula E.
On the partnership, Nils Franck, General Manager of Little Dot Studios Germany says: "Little Dot Studios and the European League of Football are building a strong team. Together we will bring this unique brand to the fans and those who want to become fans. Furthermore, the cooperation is an excellent example of how synergies between Little Dot Studios in Germany and the UK can lead to great results. Sport is definitely a future growth area for us in Germany."
Zeljko Karajica, Managing Director of the European League of Football says: "Our goal is to anchor professional American Football in Europe. To this end, we are also networking with experts in their respective fields. Little Dot Studios, with its international experience in the sports sector on the one hand and its presence in the German market on the other hand, is a perfect fit for our digital brand strategy."
Based in the UK, Robbie Spargo, Director of Sport for Little Dot Studios says: "We are delighted to be supporting the European League of Football at the very start of what is an incredibly exciting project. We have a long history of helping new sports bodies realise their potential through digital and we're certain this partnership will be no different. It is also a really exciting step in broadening the sports footprint of our team in Germany.”
The European League of Football is a European league in American football. On 19 June 2021, the league will start its first season with eight teams. Six teams are from Germany and one each from Poland and Spain. The game is played according to the rules of the North American NFL.