Copyright management is now more important—and more complicated—than ever before. With platforms like YouTube enabling millions of users to create and share content, rights holders face a unique set of challenges.
Balancing the protection of intellectual property (IP) with the opportunity to engage audiences and generate revenue has become a nuanced task. This blog delves into how rights holders can redefine their approach to digital copyright, particularly through the lens of monetising user-generated content (UGC) on platforms like YouTube.
Digital copyright refers to the protection of creative works in digital formats, ensuring that creators and rights holders retain control over the use of their intellectual property online. As digital platforms have proliferated, so too have the complexities associated with protecting this content.
Historically, copyright enforcement in the digital space was synonymous with takedown notices and strict legal action. However, as the internet evolved, so did the strategies for managing IP, leading to more sophisticated tools and approaches that allow for both protection and monetisation.
User-generated content has become a dominant force on platforms like YouTube. Every minute, hundreds of hours of video are uploaded, many of which include copyrighted material owned by various rights holders.
UGC can take many forms—from clips of TV shows and movies to fan-made compilations and parodies. While this might initially seem like a violation of copyright, it also represents a significant opportunity.
Traditionally, rights holders viewed UGC as a form of piracy that needed to be stamped out. The primary tool for this was the Digital Millennium Copyright Act (DMCA) takedown notice, which allowed rights holders to demand the removal of infringing content.
However, this approach often resulted in missed opportunities for monetisation, audience engagement, and insights into viewing habits. In contrast, the modern approach leverages tools like YouTube’s Content ID to manage and monetise UGC, turning potential infringements into revenue streams.
One of the most significant developments in digital copyright management is the ability to monetise UGC. YouTube’s Content ID system is at the forefront of this shift.
Content ID allows rights holders to automatically identify and claim videos that use their copyrighted material. Once claimed, rights holders can choose to block the video, track its performance, or monetise it by opening it up to ads.
This system offers a more balanced approach to managing UGC. Instead of simply removing content, rights holders can now generate revenue from user-uploaded videos that would otherwise infringe on their copyright.
Monetising UGC is not just about protecting intellectual property; it’s also about tapping into a new revenue stream. According to YouTube, as of December 2022, the platform had paid out $9 billion globally to rights holders from ads on user-generated content.
This is a substantial amount of money, proving that UGC can be far more than just a nuisance—it can be a significant source of income.
For example, one of our partners monetised a single video featuring a full episode of a 2015 aviation documentary. This video, claimed immediately after upload, has earned $144,000 to date from 13.5 million views. Such cases illustrate the immense potential of UGC monetisation, particularly when long-form content aligns with audience interests and platform algorithms.
Despite the clear benefits, many rights holders have concerns about monetizing UGC. Let’s address some of these common apprehensions:
A common worry is that claiming and monetising UGC will upset loyal fans who upload content as a form of appreciation. However, our experience shows that this is rarely the case. Fans often expect their uploads to be claimed if they include copyrighted material. As long as the content remains accessible and the uploader's channel is unaffected, fans typically continue to upload and engage with the content.
Moreover, monetising UGC can enhance the fan experience by ensuring the content remains available on the platform, allowing fans to continue celebrating and sharing their favourite moments.
Some rights holders believe their content isn’t valuable enough to generate significant revenue through UGC. However, UGC can surprise you. We’ve seen older shows, niche genres, and even content that hasn’t aired in decades gain traction on YouTube.
For example, "The Dick Cavett Show," a talk show that started airing in 1969, continues to generate revenue through UGC, proving that even older content can find a new audience on digital platforms.
While it’s true that UGC typically monetises at a lower rate than official uploads, the sheer volume of views can translate into substantial earnings. For instance, we collected over $3.3 million in revenue from UGC in 2023 alone. This demonstrates that with the right strategy and expertise, UGC can contribute significantly to your overall revenue.
Successfully monetising UGC requires more than just activating Content ID; it demands expertise in managing the process, understanding audience behaviour, and optimising the monetisation strategy. This is where partnering with experts like Little Dot Studios can make a significant difference.
At Little Dot Studios, we’ve spent over a decade perfecting the art of digital copyright management and UGC monetisation. We work with over 150 rights holders, including broadcasters, producers, and brands, to unlock the full potential of their content on platforms like YouTube. Our team of Content ID experts handles everything from content identification to revenue optimisation, allowing rights holders to focus on their core business while we maximise their earnings.
Beyond the financial benefits, our insights into audience behaviour have helped rights holders make informed decisions about content strategy, distribution, and even new production opportunities.
In a digital landscape that evolves faster than ever before, it’s essential for rights holders to adapt and embrace new strategies for managing and monetising their content. User-generated content, once seen as a threat, can now be a valuable asset that drives revenue and engagement. By leveraging tools like YouTube’s Content ID and partnering with experts who understand the intricacies of digital copyright, rights holders can turn potential challenges into opportunities.
Ready to explore how UGC monetisation can benefit your business? Contact us at Little Dot Studios and begin unlocking the full revenue potential of your content on YouTube.