Award-winning digital content agency and media network Little Dot Studios (an All3Media company), has appointed Chris Imlach as its new head of paid media.
In this newly created role, Imlach will report to Wayne Davison, chief sales officer and MD international and will be responsible for the business’ UK Paid Media division, ensuring the partners of Little Dot Studios, that sit across entertainment, sports and consumer brand verticals, are delivering best in class paid social, content amplification, paid search and online performance marketing.
In addition to growing and developing paid media partnerships, Imlach will be responsible for setting and executing growth strategies for clients as well as managing all projects and staff within the Paid Media team. The role will focus on planning, strategy, together with partnerships, whilst working alongside Little Dot’s media operations teams.
Imlach brings over a decade of digital paid experience. Prior to Little Dot Studios he worked at both start ups and some of the world's largest agency groups, such as Publicis, OMD and, most recently, WPP. In that time Imlach led teams, devised media strategies and executed campaigns for brands of all sizes and types, including some of the world's biggest names in automotive, fashion, technology, alcohol, retail and entertainment.
Wayne Davison, chief sales officer and MD International said: “Chris is the latest in a string of fantastic hires for our Paid Media team, as it continues to grow from strength to strength. Chris' energy, expertise and leadership will truly enhance our existing capabilities, bring new vision as well as a broader product suite to our paid media work, whilst we continue to deliver best in class strategy for our partners and our international business. We’re excited to see him leading the team as he evolves our Paid Media proposition, and just as importantly brings an additional sense of style to our team.”
Chris Imlach added: “I am extremely excited to join the team at Little Dot Studios, leading the growth and delivery of the Paid Media offering. Little Dot has a reputation for working with world-leading brands, telling fantastic stories and creating an inspiring, inclusive working environment. I can't wait to be a part of that and bring my media experience to the company to help drive even stronger results and more innovative work for clients.”
This article was originally written for Little Black Book. The original article can be seen here.
