Award-winning digital content studio and media network, Little Dot Studios, has been awarded the three year YouTube channel management contract for Zig Zag Productions, one of the UK’s most prominent independent television production companies.
Little Dot Studios, who currently manages Zig Zag Productions’ Digital Copyright Management, turning viewing on unauthorised YouTube videos into an additional source of revenue, has expanded their partnership with the indie TV production company to include the creation and channel management of its new YouTube channel ‘The Toughest’. The new channel, launching today, will utilise Zig Zag Productions’ male-focused and full length content library, which includes prominent names such as; Vinnie Jones, Freddie Flintoff and Danny Dyer, creating a landing page for fans to access archive content as well as discover future commissions.
Matt Graff, Managing Director of Zig Zag Productions, commented: “We are hugely excited about our latest collaboration with Little Dot Studios. Pulling together hits from the Zig Zag Library and making them available on a themed, direct to consumer channel presents a new way of exploiting our back catalogue and a new way of reaching audiences. Little Dot Studios are market leaders in this space and have real insight into what audiences want. We are looking forward to making a success of this channel with them and developing more channels together in the future.”
James Loveridge, Managing Director of Entertainment, Little Dot Studios, said: “The Toughest,' marks an exciting chapter in our collaboration with Zig Zag. We are committed to curating and showcasing their remarkable male-focused content library. This collaboration not only underscores our expertise in creating multi-IP hubs featured around a brand on YouTube but also celebrates the rich and diverse entertainment that Zig Zag Productions brings to audiences worldwide."
Zig Zag Productions is the latest addition to the studio’s entertainment roster and will join over 700 social channels enjoying over ten billion organic views per month, which are currently managed by Little Dot Studios globally.
Little Dot Studios is an All3Media company. Check out Televisual's original article here.
