Award-winning digital content agency and media network, Little Dot Studios, has been awarded a social media contract to support classic and brand new animation from legendary kids brand, The Wombles, as it continues to inspire kids to recycle, reuse and rethink the way they live to make the world a better place.
Starting with immediate effect, the partnership consists of Facebook and YouTube channel and community management, together with creating a bespoke paid for campaign that will run across Facebook, YouTube and TikTok. Little Dot Studios organic and paid digital strategy, will look to grow Latch Media’s The Wombles audience by targeting a younger-skewing demographic with classic content that highlights key sustainability messages that are now in the peripheral of today’s culture.
Ahead of its time, The Wombles are fictional pointy-nosed, furry creatures that live in burrows on Wimbledon Common, where they aim to help the environment by collecting and recycling rubbish in creative ways. This renowned book and animation series has been part of consumers' childhoods since the 1960’s and is looking to educate the next generation of children.
In addition to surfacing classic content that resonates with today’s audience, The Wombles are revitalising the brand by producing new content which will be available to audiences on YouTube this year, this new content will become part of the digital ecosystem to drive engagement and subscribers.
James Loveridge, Director of Entertainment, Little Dot Studios said: “The nostalgia around The Wombles is incredible, it’s ingrained in people's childhoods so the chance to work with a legendary entertainment brand like this and get it in front of new audiences is really exciting for us. We have extensive experience in partnering with IP owners, giving new life to older content in order to attract new viewers digitally as brands look to scale up awareness. And we very much look forward to working with the team as they launch brand new animated content; for a classic brand's messaging to be more important 60 years after launch provides a massive opportunity for digital growth for The Wombles across all its official social media channels.”
In true Wombles style only Great Uncle Bulgaria, Head of the Wimbledon Burrow, was available for comment: “We're very excited here at The Burrow to be working with Little Dot Studios to bring our stories to a brand new generation. Some of these adventures have appeared on TV before and some are completely fresh. Us Wombles have been championing sustainability and a love of nature for over 50 years, a message that is more relevant than ever before. We hope that this partnership will help inspire people to be greener together and become part of our community”
The Wombles joins Little Dot Studios' large roster of kids entertainment brands including Octonauts, Peter Rabbit, Care Bears, Baby Jake, and Woolly & Tig.
Little Dot Studios is an All3Media company. This article was originally written for Little Black Book, and the original article can be seen here.
