Little Dot Sport, award-winning digital content agency and media network Little Dot Studios’ sport specialist label, has been awarded a YouTube channel management and paid media contract with Team GB, starting with immediate effect.
Following a competitive pitch, the two-year contract will see Little Dot Sport take over management of the Team GB YouTube channel as well as run paid media for the organisation across Facebook, Instagram and Youtube. Utilising Little Dot Sport’s specialist industry knowledge to provide best in class channel management and optimisation, they will create and distribute content, along with leading on community management to increase audience reach and engagement, with a focus on pushing out original content and attracting a younger audience in the build up to the Paris 2024 Olympic Games and beyond.
Scott Field, Director of Communications and Marketing at Team GB, said: “We were looking for a team of digital natives that could act as an extension of our own in-house support as we enter this next phase in building the Team GB Brand in the lead up to Paris 2024. We knew exactly what we were looking for and following a competitive pitching process, we are confident that Little Dot Sport is the team that will help us deliver our ambitious targets.”
Robbie Spargo, Director of Little Dot Sport, added: “Partnering with Team GB is huge for us, not only because they are one of the most respected and recognisable brands in the world of sport, but also because of the variety of athletes and disciplines that they nurture. This will allow us to create and deliver diverse content in new and exciting ways, resonating with fans of everything from archery to wrestling while reaching many more beyond.”
Team GB joins Little Dot Sport’s roster of over 30 retained clients including global sport federations, clubs, broadcasters and brands such as Formula E, the England & Wales Cricket Board, The FA, Premiership Rugby, Eurosport, Serie A, and most recently, Rebel Team, The LTA, The Ocean Race, Ascot Racecourse, The Scotland National Team, West Ham United Football Club and David Beckham co-owned company, Guild Esports.
Little Dot Studios is an All3Media company. This article was originally written for Little Black Book, and the original article can be seen here.
