Little Dot Studios, global production company, social agency, and digital media network, today announced the appointment of James Loveridge and Robbie Spargo as Co-Managing Directors of its newly united agency business. This strategic move follows a year of significant growth for the company and underscores its commitment to internal mobility and delivering high-quality, audience-first content and strategic digital expertise across all its service areas.
Reporting to Dan Jones, CEO of Little Dot Studios, James Loveridge and Robbie Spargo will take on an expanded remit and jointly lead the core client-facing social media agency division, as well as the internal production studio and paid media strategy/planning functions, now also moving under their umbrella. This combined agency business comprises over 200 UK-based staff out of the global 500-strong workforce, serves hundreds of clients (including Netflix UK, NBCUniversal, Prime Video UK, Warner Bros. Discovery, The FA and Team GB), and manages 1000+ channels across YouTube and other social platforms, generating over 11.2 billion organic views per month. Their appointments build on their proven success in leading the previously standalone Entertainment and Little Dot Sport divisions, respectively.
"The promotion of James and Robbie to Co-Managing Directors is an acknowledgement of the immense talent we have within Little Dot Studios and our strong belief in internal growth," said Dan Jones, CEO of Little Dot Studios. "Their combined leadership will enable us to be even more agile in responding to market demands and client needs, while continuing to deliver the exceptional work our clients expect. This move also highlights our expanded capabilities beyond traditional entertainment and sports, as we look to apply our deep digital understanding to a broader range of clients."
Little Dot Studios (All3Media company) distinguishes itself through its comprehensive offering as a social media agency and the world’s leading YouTube specialists for some of the biggest entertainment, sports and consumer brands, offering capabilities including strategy, audience development, content production, monetisation, analytics, and paid media planning & execution, building meaningful connections between premium content and digital audiences based on data-driven insights.
As part of the offering, it operates a multi-platform, multi-format production company, specialising in creating everything from original long-form broadcast-quality film and TV and award-winning podcast series to short-form reactive social content and live streams that perfectly tap into cultural moments. All are designed to build communities, engage superfans, or drive performance.
Additionally, Little Dot Studios owns and operates a digital media network, Little Dot Channels, incorporating a global network of over 135+ channels across social platforms and six FAST channels on streaming services, licensing over 21,000 hours of hand-picked long-form premium content, such as the recently acquired US rights to Leaving Neverland 2: Surviving Michael Jackson and Diddy: In Plain Sight, to reach over 125 million unique viewers monthly. It also handles ad sales and digital copyright management.
Little Dot Studios incorporates specialist sports and branded content production agency, WING, and owns broadcaster Dan Snow’s History Hit podcast network and SVOD service. The company is verified carbon neutral since its inception and is on track to be net-zero between 2025 & 2030, demonstrating its commitment to environmental responsibility.
Check out C21's article here.
